Introduction
Wix has become a go-to platform for small business owners looking to establish their online store. With its user-friendly drag-and-drop builder, robust e-commerce features, and extensive customization options, Wix offers a seamless way to start selling online.
In this guide, we will walk you through setting up and optimizing your Wix e-commerce store for maximum success. Whether you're just getting started or looking to improve conversions, this step-by-step guide will help you make the most of your Wix store.
1. Choosing the Right Wix Plan
Before you start building your online store, you need to select a Wix plan that meets your business needs. Wix offers several e-commerce plans, each with different features and pricing.
Comparison of Wix E-commerce Plans
Plan | Best For | Key Features | Price (Per Month) |
Business Basic | New businesses, small startups | Unlimited products, secure checkout, basic analytics | $27 |
Business Unlimited | Growing stores with marketing needs | Advanced e-commerce tools, subscriptions, automated tax calculator | $32 |
Business VIP | Scaling businesses, high traffic stores | Priority support, loyalty program integration, unlimited dropshipping | $59 |
Pros and Cons of Each Plan
✅ Business Basic
✔️ Affordable entry-level option
✔️ Includes essential e-commerce features
❌ Lacks advanced marketing tools
✅ Business Unlimited
✔️ Best for businesses looking to scale
✔️ Offers subscriptions and dropshipping
❌ Higher monthly cost
✅ Business VIP
✔️ Full access to Wix's e-commerce features
✔️ Priority support and scalability
❌ Might be overkill for small businesses
Pro Tip: If you're just starting, the Business Basic plan is a great option. As your store grows, you can upgrade to a higher plan with more advanced features.
2. Building Your Product Pages for High Conversions
Once you've chosen a plan, it's time to create stunning product pages that encourage conversions. Here’s how to make your product pages stand out:
a. Use High-Quality Images
Customers rely on visuals when shopping online. Use:
Professional, high-resolution images
Multiple angles and zoom-in features
Lifestyle images to show real-world usage
📌 SEO Tip: Optimize images by compressing them for faster loading and using descriptive alt text (e.g., “Handmade ceramic coffee mug”).
b. Write Compelling Product Descriptions
Your product descriptions should:
Be clear and engaging
Highlight benefits, not just features
Include keywords naturally (e.g., "organic cotton t-shirts for summer comfort")
Example:
❌ "This is a cotton t-shirt."
✅ "Our organic cotton t-shirt is soft, breathable, and perfect for summer. Ethically made and available in various colors."
c. Optimize On-Page SEO
Boost your search rankings with:
✅ Keyword-rich product titles (e.g., “Best Running Shoes for Women – Lightweight & Comfortable”)
✅ Meta descriptions that encourage clicks
✅ Structured URLs (e.g., www.yoursite.com/products/best-running-shoes)
Pro Tip: Use Wix SEO tools to help optimize your product pages for better search visibility.
3. Marketing and Upselling Strategies for More Sales
Now that your store is set up, it’s time to drive traffic and increase conversions.
a. Set Up Abandoned Cart Email Flows
Around 70% of shoppers abandon their carts. Recover lost sales with automated email reminders.
Example Abandoned Cart Email Sequence:
📩 Email 1: Reminder (Sent after 1 hour) – "Did you forget something? Your cart is waiting!"
📩 Email 2: Incentive (Sent after 24 hours) – "Here’s 10% off to complete your purchase!"
📩 Email 3: Urgency (Sent after 48 hours) – "Hurry! Your cart will expire soon!"
📌 Wix Tip: Use Wix Automations to set up these emails with ease.
b. Offer Discounts and Bundles
Boost sales by implementing:
✔️ First-time purchase discounts (e.g., "Get 15% off your first order!")
✔️ Bundle deals (e.g., "Buy 2, Get 1 Free")
✔️ Limited-time flash sales to create urgency
c. Leverage Social Media & Ads
Promote your products through:
📌 Facebook and Instagram ads
📌 Influencer partnerships
📌 Engaging content like tutorials or unboxing videos
Pro Tip: Integrate your Wix store with Facebook and Instagram Shopping to allow customers to buy directly from social media.
4. Maveristic’s Expertise: Advanced Customization & Payment Integrations
If you want to take your Wix store to the next level, Maveristic offers advanced customization and seamless payment solutions tailored to your business.
a. Custom E-commerce Templates
Maveristic can help you:
Design a unique Wix storefront that aligns with your brand
Customize checkout pages for better user experience
Implement mobile-friendly designs for better conversions
b. Advanced Payment Integrations
Upgrade your checkout process with:
✔️ Multiple payment options (PayPal, Stripe, Apple Pay)
✔️ One-click checkout for faster transactions
✔️ Secure payment gateways to build customer trust
c. Wix App Integrations for Enhanced Features
Enhance your store with:
✅ Wix Multilingual – Sell to international customers
✅ Wix Bookings – Allow customers to book services online
✅ Printful & Modalyst – Dropshipping and print-on-demand options
🚀 Need expert help? Contact Maveristic for a tailored e-commerce setup that maximizes your sales potential.
Final Thoughts
Setting up a Wix e-commerce store is easier than ever, but optimizing it for sales requires a strategic approach. By choosing the right plan, designing high-converting product pages, implementing smart marketing strategies, and leveraging expert customization services, you can build a successful online store that thrives in the competitive e-commerce space.
💡 Ready to launch your Wix store? Start today and watch your business grow!
Comments